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Big news! Birchbox has just released their own all new makeup line! The LOC (a.k.a. Love of Color) line partners with beauty experts—including YouTubers and bloggers—to ensure that each assortment boasts the gotta-have hues of the moment. The current collection is a partnership with YouTuber Tati Westbrook. The products are super reasonably priced and will be appearing in monthly Birchbox boxes in the future. It was also reported that Birchbox will be launching additional brands / lines in 2016.
From Birchbox
Call us crazy, but when we find something we love, we stock up on each and every color. That’s how we feel about this collection of shadows and lipsticks from Birchbox brand LOC. Developed in collaboration with YouTube beauty superstar Tati Westbrook, each creamy, high-pigment shadow and bold matte lipstick shade was specially selected by Tati to keep us on trend during fall and winter (guess work: gone). Another bonus? This LOC collection is budget-friendly because the products inside are the perfect compact size–ideal for keeping you stylish through the season! The collection also includes a sharpener, so your sticks will always be on point. This is an $79 Value!
