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Big news coming out of the subscription box world today! Ipsy has acquired BOXYCHARM! It was also announced that the merged companies will launch a new personal care subscription called Refreshments in the next few weeks.
From Yahoo Finance
IPSY, the world’s largest beauty sampling service, today announced it is acquiring BoxyCharm, the largest provider of full-size beauty product subscriptions, to form BFA (Beauty For All) Industries. Together, BFAI has a global community of more than 30 million beauty enthusiasts, and is on track to exceed $1B in annual revenue this year.
“We are thrilled to add BoxyCharm to BFAI, complementing the IPSY offering and strengthening our position in the personalized beauty ecosystem,” said Marcelo Camberos, co-founder and CEO of IPSY, and newly appointed CEO of BFAI. “Both brands share a commitment to celebrating diversity and enabling inclusion through beauty, which our world needs more than ever today. Joe has built an amazing business and an avid community of beauty enthusiasts. BoxyCharm has always pushed us to be better and now that we’re under one roof, we’re looking forward to growing and innovating together.”
Under Camberos’ leadership, BoxyCharm will continue to be led by its founder Joe Martin, who will join the BFAI board and become a co-founder alongside Camberos and BFAI Chairwoman and co-founder, Jennifer Goldfarb. “2020 has only increased the appetite for the convenience of delivery, the joy of discovery and the appreciation for self-expression,” said Martin. “Joining BFAI is a great culture fit and provides an exciting opportunity to learn from each other, share best practices and apply operating efficiencies that will provide an even better shopping experience for our existing and new customers.”
What is BOXYCHARM?
BOXYCHARM is an online beauty subscription that surprises you each month with name-brand beauty essentials. Each month, you will receive a beautifully crafted box with 5-6 full-size beauty items.
Price: $21/month. BoxyLuxe: $49.99/quarter
Category: Beauty / Cosmetic / Makeup Boxes
Reviews: BOXYCHARM Reviews