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Lilly Pulitzer for Target. Where do I even begin? I stayed up last night waiting for the Collection to launch online. After all, I NEEDED those pineapple sandals. I knew the Target website would be getting hit hard, but I didn’t quite understand it was going to be as crazy as it was! If you were online last night, you know what a mess it was, but let me recap it for you if you missed it. My timeline might be a tad off because umm, it was the middle of the night:
~12:00am EST. I guess it’s not launching at EST. No big deal. It’s still early! This is so fun!
~Sometime around 1:00am: I discover, through this Facebook event, that there are secret mobile links that are working and people are able to shop. However, I cannot get any of them to add anything to my cart. People are starting to get MAD.
~1:30am EST: Target realizes these mobile links are working and shuts them down. The Target.com president replies to some tweets confirming that the mobile orders will be honored if you got that in. Says the collection will launch online at 3am EST / 12am PST. We all wait.
~3am EST: The Target website is getting hit hard. It’s crashing big time. I can see everything (when it’s not crashed), but I cannot get a single thing to actually go in my cart. I am trying on my laptop, mobile and through the App. Nothing. Now I am getting annoyed.
~3am EST – 4:10am EST: Refresh. Refresh. Refresh again. Maybe it will work now? No. It won’t. Text / Facebook all my other crazy friends who are doing the same. We’re all getting sleepy.
~4:11am EST: I finally get an order to go through. For pineapple flip-flops in a half size too small and another pair of flip-flops. Now we are getting somewhere.
~4:19am EST: Another order goes through. This one is for different flip-flops and Espadrilles. Now we are talking! Did I mention that you literally have to add one or two things to your cart and check out right away? Things are selling out so fast there is no time to add more than that. #firstworldproblems
~4:22am EST: I get another order through for a patio umbrella for one of my girlfriends. The shift dress she wanted was sold-out. In fact, I never saw it available online. Ever. I also consider getting a dress for myself until I realize I never before today at 4am have I ever thought about giving a lily dress.
~4:30am EST: I try to add a few more things to my cart. Everything is sold out. Friends are giving up too. I go to bed hoping my feet shrink and think maybe I’ll “run to Target in the morning”.
~7:30am EST: Alarm goes off to get up and go to Target. No way. I’m too tired.
~9:30am EST: Actually get up and arrive at Target. Women are milling around Target discussing what a mess everything was. A see one cell phone case, lace shorts, a few little girls outfits and lots of nail polish / lipstick left. That’s it.
So basically if you weren’t online last night and / or didn’t get up and wait at Target at 8am you did’t get anything. Everyone who I know that went and waited in line in the store said it was a madhouse. Women were clearing the racks and buying EVERYTHING. Of course, there are a jillion Lily for Target pieces on eBay right now. Figures!Happily one of my college girlfriends went and ended up with some pineapple sandals in the size I needed. And the ones I ordered jus
t happened to be the size she needed. Perfection. I am *hoping* that there will be some returns and I can maybe snag a tote or something, but I’m not holding my breathe!
Were you able to grab anything from the Lilly Pulitzer for Target? What’d you get? Was it as crazy for you as it was for everyone else?